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National Bicycle Dealer Association

National Retail Survey Defines Average Bicycle Retailer

Costa Mesa, California

A new national study of specialty bicycle retailers in the United States shows that on average NBDA-member stores are larger, more active in their communities, more marketing and tech savvy, more readily enlist educational services and support, and generate larger gross revenues than the average US bicycle retailer. Published as The U.S. Specialty Bicycle Retailer Study, the report provides an in-depth look at the specialty bicycle retail industry as it evolves to meet the challenges of a changing market.

Aside from the retail profile information, the report has extensive sections on salaries by job description, marketing strategies in use and technology, including use of web sites, inventory control, POS systems, use of the Internet and more. Specialty bicycle retailers universally noted similar threats from mass merchants, increasing costs for insurance, mail order, Internet marketers, lack of available products and quality employees for hire. Fred Clements, NBDA Executive Director states "although it is exciting to see that the research points to NBDA member retailers as more prepared to deal with the ever changing retail environment in comparison to the average U.S. bicycle retailer, it's most important first that we are able to see what type of problems are shared collectively, so the industry can take steps to address these problems together. This research gives us a detailed picture of the retail environment, allowing suppliers to better understand their retailers, and retailers to embrace ideas for future business improvements."

The research commissioned by the NBDA was conducted by Abacus Custom Research of Emmaus, PA, in December 2004 and released in early 2005. The project was managed by the Gluskin Townley Group, which also authored the executive summary reports. A random sample of 1,000 specialty bicycle retailers was mailed a four-page questionnaire and $1 incentive. The response rate was 40.4%.

The report is available for purchase in full or as an Executive Summary. The Full Report includes the Executive Summary, 31 color charts and graphs, and 132 tables of detailed response information covering 114 questions sorted by 13 banner heads or tabs. The tabs allow the response to be segmented by whether retailers have a web site, NBDA membership, annual gross revenue, a point-of-sale computer system, and whether they carry specific bike lines like Trek or Giant. The Executive Summary explains the methodology, describes the specialty bicycle retailer, and reveals the primary findings of the research. It also includes the color charts and graphs, but not the detailed tables. Pricing and purchase information may be found by visiting the NBDA's online catalog on the U.S. Specialty Bicycle Retailer Study.

NBDA conducts market research to benefit the bicycle industry as a whole. For more information or to become a member of the NBDA call 949/722-6909, email or visit Media please contact Mike Baker at or call 949/202-5500


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